Illuminating Florence’s Historic, Fashionable Footsteps. Discover Florence, the birthplace of Italian fashion, where culture, art, and style unite to craft a timeless legacy of elegance and innovation. Today, Florence remains a global fashion powerhouse, home to nearly 9,000 businesses and iconic names such as Emilio Pucci, Salvatore Ferragamo, Gucci, Roberto Cavalli, and Ermanno Scervino.
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